Monday, February 03, 2014

The economics of being authentic

Abstract

In today's world, terms like "Personal Brand" and "Authentic Self" seem to be "hot". The question is: why?
My hypothesis is that there is a structural scarcity of attention worldwide, and therefore dealing with an authentic person costs the least amount of attention.

Introduction

Materials and Methods

Results

Discussion

1 comment:

Iftekhar Ahmed said...

Glad to read your post :). It is very informative!
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